Writing compelling blog posts

I use WordPress 1.5, which happens to have a new feature, the dashboard, that displays a bunch of things including some (paid I am sure) links to posts on the art of blogging.

I followed this one: How to write compelling blog posts, only to find that the deep, insightful, amusing, and, uh, compelling article I expected contained a grand total of two (2), yes, two sentences.

Both of them are here:

Writing blog posts and comments on blogs is actually very simple. The basic guidelines: keep your copy lively, factual, tight, clear, short and search engine optimized.

Wow – there you have it … in 26 words.

And you know what, if you unpack them, it might just be a compelling blog post!