Comma stupid phrases

What’s the “comma-stupid phrase” for your business? job? department?

Do you know what the “comma-stupid” phrase is for your product or service? In other words, do you know what is most meaningful for your users? Because whatever that word or phrase is (i.e. the part that comes before the “, stupid!”), it should be driving everything from product development to documentation to support and marketing.

The “comma-stupid” phrase popped into american culture in 1992, with the political message, “It’s the economy, stupid.”

To be really frighteningly nakedly honest, for at least half of the projects I’ve been involved in over the past decade, I didn’t have a bloody clue what the comma stupid phrase should have been.