CGO-led brands are 65% more likely to invest in new marketing technology

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CGO-led brands are 65% more likely to invest in new marketing technology

A CGO is a growth catalyst who brings together almost every department in a company to stimulate growth, including product development, customer support, sales, and yes — of course — marketing.

But how do they drive growth? And, how different is a company with a chief growth officer than one without?

Here’s three key differences that our recent survey of 700 companies found. CGO-led organizations are investing much more heavily in:

  1. marketing technology
  2. AI and machine learning
  3. digital ads and … marketing events

Get the full story in my post on Singular’s blog …


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