Retention Masterclass
A podcast with Peggy Anne Salz on customer retention. Subscribe on all major platforms …
The new mobile economy runs on subscriptions. How do you optimize them?
Subscriptions are the new revenue. The new economy runs on subscriptions. News, games, videos … transportation … homes … meals … almost everything is...
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Apps for kids: 350M installs, subscriptions, and mobile user retention for kids in Sago Mini World
Apps for kids is a totally difference space than games, on-demand apps, or any other part of the app ecosystem aimed at teens or adults. In this...
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Why NPS is a narcissistic, culturally biased metric. Plus: how to achieve 95% accuracy in predicting churn
Forecasting leaky buckets is super-helpful whether you’re adding new users to your mobile app or new customers to your SaaS startup. In this...
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Mobile user retention: when you hate hate hate paying for the same user again and again and again
Do you hate paying for the same mobile user again, and again, and again? So do most retention-focused mobile developers and marketers. And so...
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Building subscription businesses: Chatting with Google’s former product manager for self-driving cars...
How do you build a viable subscription business? Well, knowing your customers’ needs better than they do themselves is a good start. In this...
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Mobile measurement in the age of privacy with Brian Krebs of MetricWorks
From Batman to you: mobile app retention for UTILITY apps
What do 120M members and $1.7B in cash rewards reveal about user retention?
The mobile user retention tech stack with Christian Eckhardt, CEO of...
Product is the new marketing: chatting with the chief product officer of...
Fat funnels, marketing, and doctors that drive customer retention
What does acquiring 1 billion users teach you about mobile user retention?
Hooked: how to build mobile habits for better user retention, with Fouad Saeidi...
Benchmarks are bogus and measurement is meaningless, with Brian Balfour of...
Personalization is a plus in a pandemic: Industry West CMO Ian Leslie
Superheroes of mobile: Getting, keeping, and monetizing users with the best in...
Mobile engagement, retention, and frameworks with the godfather of the mobile...
Magic, dark arts, and alchemy in marketing: why being data-driven isn’t always...
MasterClass’ top marketing expert on building subscription services:...
Funnel vision and user retention with Rebecca Jackson
Magnetic brands & magnetic mobile experiences
Customer retention for on-demand services: learning from Uber and Wag
Solving customer retention 8,000 apps at time
