Butchering cash cows

If you have any sort of existing business at all, you will always have tactical reasons to NOT make strategic changes.

Sublimate strategy in favor of tactics too often and you will find yourself right at home in the museum of business stupidity … right along with buggy whip manufacturers, record player companies, and GM.

Milk those cash cows for all they’re worth – but don’t let your existing revenue streams divert you from following the strategy that you know you need to adopt.

If you don’t want to ignore existing revenue and clients: great! But create a separate entrepreneurial division of your company to pursue the next big opportunity with undivided focus.

That’s all.

[tags] cash cows, tactics, strategy, business, john koetsier [/tags]

 


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