A staggering 60% of the time we spend “at work” is actually spent on “work about work,” according to Asana chief product officer Alex Hood.
Asana is the project management company started by Facebook cofounder Dustin Moskovitz. The company, founded more than a decade ago, is explicitly designed to be almost the opposite of early Facebook “move fast and break things” culture. Its name is a Yoga term for a type of meditation, and despite an intentionally slower pace, it currently has over 75,000 clients, is worth an estimated $1.5 billion, and just filed to go public via an unusual direct listing, following companies like Spotify and Slack.
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