Apple’s Privacy-Safe Mobile Attribution Solution Is Buggy: Core Functions Missing From SKAdNetwork


Apple’s iOS 14 is probably the most privacy-safe mobile operating system on the planet. But a major part of the planned functionality was delayed until 2021. At the time, Apple said the reason was that mobile developers weren’t ready yet.

As it turns out, that might not be true.

And Apple has now admitted that its own advertising attribution software has two major bugs.

Get the full story in my post at Forbes …

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