On a private Slack channel for marketers, someone called it “the ultimate own goal.” Apple’s recent iOS 14.5 privacy changes could have had a significant unintended consequence:
From my recent post at Forbes:
Advertising spend on iPhone and iPad has dropped 32% from its peak in 2021. While in early February advertisers split their spend 56% to 44% in favor of Android, in mid-June the split was 70% to 30%.
And as a result, Android apps are getting more profitable.
Of course, when developers make money via ads, Apple doesn’t get a 30% cut.
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