Apple Watch 6 Is Not The Story: The Story Is Apple Fitness+

Five years after the launch of the Apple Watch, Apple finally has a fitness subscription service. Amazon beat Apple to the punch by less than a month.

Over a year ago, Apple CEO Tim Cook said that Apple’s greatest contribution to history will be in the field of health. Fitness is one part of that, and Fitness+ is Apple first attempt to monetize beyond hardware in the health space. It also joins TV+, News+, Apple Arcade, Apple Music, iCloud storage, and the iPhone upgrade program as members of Apple’s subscription family, many of which you can get in the Apple One Premier plan.

Get the full story in my post at Forbes …