Last week Facebook gave mobile game publishers in its Messenger platform the ability to monetize their games with purchases and ads, a direct challenge to Apple’s App Store supremacy.
Today, TapResearch released insight into who’s playing Messenger games.
And Facebook has a ways to go.
While 80% of mobile gamers use Facebook Messenger — more than double the number that use Snapchat — only about half of them have played a game inside Messenger. And of those, two thirds played some time in the last month.
