Apple vs Facebook: 38% of mobile gamers have used Facebook’s ‘App Store’

Last week Facebook gave mobile game publishers in its Messenger platform the ability to monetize their games with purchases and ads, a direct challenge to Apple’s App Store supremacy.

Today,¬†TapResearch released insight into who’s playing Messenger games.

And Facebook has a ways to go.

While 80% of mobile gamers use Facebook Messenger — more than double the number that use Snapchat — only about half of them have played a game inside Messenger. And of those, two thirds played some time in the last month.

Get the full story in my post on Forbes …¬†