Apple VP on why Apple’s app download metrics are different than 3rd party attribution partners

You’re a mobile app developer, and you use a third-party attribution tool like TUNE to know where your installs are coming from and how to optimize them. But there’s always an annoying divergence between what Apple’s internal search ads metrics show and what TUNE tells you.

What gives?

Apple VP Todd Teresi shared the reason yesterday at Postback, TUNE’s annual mobile conference.

Essentially, there are three reasons why the numbers differ.

See my full post on TUNE’s blog …