Apple: give away iQuiz for free

Why on earth is Apple selling iQuiz?

it’s a tiny application that lets you run quizzes on your iPod. McGraw-Hill is using it to deliver their new interactive learning for iPod program.

Apple’s charging only 99 cents for it on the iTunes store. But why not give it away for free?

Then it could be the basis of a new standard delivery mechanism for educational content … and curriculum companies wouldn’t have to worry about tolls on the road for their potential market. Surely the revenue that Apple would win from increased iPod sales would vastly outweight a couple of pennies on iQuiz.