Is Apple playing fair?
Apple looks to be giving its own ad network a leg up on competitors with customer data that other ad networks can’t access. In iOS 14, Apple Advertising appears to have a separate settings panel with a default-on setting. Other advertisers and ad networks on iOS, however, need to ask permission every single time.
“It’s preferential access to users’ data,” mobile expert Eric Seufert says. “Now they’re best-positioned to gain market share in mobile app install ads.”
That’s close to an $80 billion industry that Google and Facebook currently dominate.