Apple Ad Network Gets Special Privileges That Facebook, Google Won’t On iOS14

apple iPhone iOS 14

Is Apple playing fair?

Apple looks to be giving its own ad network a leg up on competitors with customer data that other ad networks can’t access. In iOS 14, Apple Advertising appears to have a separate settings panel with a default-on setting. Other advertisers and ad networks on iOS, however, need to ask permission every single time.

“It’s preferential access to users’ data,” mobile expert Eric Seufert says. “Now they’re best-positioned to gain market share in mobile app install ads.”

That’s close to an $80 billion industry that Google and Facebook currently dominate.

Get the full story in my post at Forbes …

 


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