Amazon’s Ad Business Jumped 95% Last Quarter. This CMO Tells You Why.

Amazon reported record revenue and profit last week in a monster $72.4 billion quarter. One of the fastest-growing segments, however, is not traditional retail.

It’s advertising.

Perhaps not shockingly, when you have 100+ million Prime subscribers and hundreds of millions of web and mobile customers, you can charge brands for access to them. That’s why Amazon’s “other” revenue category grew 95% to $3.4 billion: it’s mostly advertising.

But is this growth sustainable?

Get the full story in my post at Inc …