Amazon reported record revenue and profit last week in a monster $72.4 billion quarter. One of the fastest-growing segments, however, is not traditional retail.
It’s advertising.
Perhaps not shockingly, when you have 100+ million Prime subscribers and hundreds of millions of web and mobile customers, you can charge brands for access to them. That’s why Amazon’s “other” revenue category grew 95% to $3.4 billion: it’s mostly advertising.
But is this growth sustainable?
Get the full story in my post at Inc …
