The U.S. installed base of smart speakers has hit 50 million, according to a new report released today by research group CIRP.
The market share leader?
Amazon, unsurprisingly.
Amazon invented this market in 2015 and still has a majority market share: 70%, according to the study. Google, however, which has seen sales leadership in some quarters, has 24% market share. And Apple, which launched HomePod earlier this year, now has 6% of the market, according to CIRP.
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