Alexa, what is marketing?
“Marketing is the study and management of exchange relationships,” Alexa says. It’s something that Amazon knows very, very well, and is using to its advantage to continue leading in the smart speaker wars, which are of course just a prelude to our future of ambient, invisible computing.
Every week I get a new email from Amazon Echo.
The title: “What’s new with Alexa?”
Get the full story in my latest post at Forbes …