The battle for smart cars is heating up.
Apple has CarPlay, which integrates iOS into a car’s infotainment system. Google has Android Auto, which is available in select cars from Kia, Chevrolet, Audi, Skoda, and other manufacturers. Amazon is a somewhat later entrant into the smart car battle, but it’s moving fast.
Ford, Volkswagen, Hyundai, and Volvo have all announced Alexa integrations. And, thanks to the fact that Amazon allows Alexa to live in third-party devices, you can also get a smartphone version of Alexa for older or unsupported cars.
Now the company is staffing up for more.
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