The future of advertising doesn’t have to suck. And that’s more than a little bit surprising.
In the future, you only see ads for things you care about. You’re paid for your attention, and that payment has real value. In the future, advertisers negotiate directly with publishers, not through five or six layers of separation, all taking a nickel or dime from each ad dollar. Negotiation is automated, or it can be if desired.
That future is now.