Marketers spend almost 10% of their budgets on analytics, more than any other single area. But they only use 1-3% of the data they collect.
That’s a massive problem, and it’s precisely why Adobe created “Project New View,” an innovative social VR data experience. Still an experimental project, Adobe unveiled the software today in London to showcase how brands could access and action their massive global data streams in the near-term future.
“This is going to have a profound impact on every industry,” Adobe senior computer scientist Dylan DePass told me yesterday. “It will change the way we act and interact with the digital world.”
Project New View is essentially a fusion of the massive amounts of data that Adobe Experience Cloud customers collect from their websites, apps, campaigns, and stores with Adobe’s marketing artificial intelligence Sensei, wrapped up in a virtual reality interface.
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