Adobe: 91% of companies are investing in voice technologies

More than nine out of 10 companies are investing in voice technologies, including voice-based commerce, according to an Adobe study released today.

Unfortunately, most of them are making a crucial error: They’re letting IT lead the project.

Just over a fifth of the 401 companies surveyed have released a voice app, and almost half (44%) plan to unveil one this year, according to the study. Most are playing the field, with 88% building apps for both Amazon’s and Google’s smart speaker and assistant solutions.

Get the full story in my post at VentureBeat …