AdExchanger’s Allison Schiff on IDFA, TikTok, Snap, Facebook, Apple, and everything else

What do you learn when you talk to the biggest players in marketing technology, advertising, and ad tech all day long? Quite a lot, actually, as we heard from Allison Schiff, a senior editor at AdExchanger.

Including that she went to college in Dublin for the “crack.”

Fortunately, in Dublin crack is not actually an addictive and dangerous controlled substance, but actually C-R-A-I-C, the Irish word for “fun.” Plus, of course, we learned plenty of insights about the top ad platforms and marketing strategies that she’s writing about now. And we even learned how an a ad tech journalist listens and thinks when an ad platform or marketing platform executive talks to her.

Welcome to the latest episode of Growth Masterminds, the podcast that makes you a better marketer.

Get the full story (and links to the podcast) in my post on Singular’s blog …

 


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