I have been literally awful about posting my latest research to this site, but I just released a 20-ish page report on the on-demand space, specifically focusing on transportation in all its forms, and delivery of just about anything …
Many more details here at my client’s site.
The goal: find out what people are doing in on-demand:
- How often do they order?
- How many services do they order from?
- What demographics are most likely to use on-demand services?
- Who’s the most loyal?
- Least loyal?
- How much do people spend?
- What do people hate about on-demand services?
- Love?
- And much more …
Just one stat: the average American currently orders from just under 3 different types of on-demand services today. (And by average American, I mean average smartphone-owning American!)