7 teams marketers need to keep aligned even when we’re all in our home offices

My home office is great. The snacks suck, but the upside of the downside is fewer pounds on the scale.

But there are other challenges. More important ones, like staying on the same page with the teams I work with. Not shockingly, that’s exactly the same challenge performance marketing teams are facing right now.

Slack is good. Email still works. Zoom is also wonderful. Google docs and spreadsheets are simple and collaborative. But for modern marketers, the key thing that they need everyone on the same page about is the ground truth that undergirds and supports everything they do: their data.

Get the full story in my post on Singular’s blog …