6 macro trends hitting enterprise, work, and talent courtesy of Harvard Business School

harvard business school future of work

One of the fun things I do is consult with a blockchain startup that is reinventing the future of work. As in, Harvard Business School did a full-on report — and part of a class — on this company. It’s called Braintrust, and it’s actually a user-owned talent-controlled distributed version of Upwork.

Long story short: employers get more because low fees; talent keeps more because … low fees; platform grows in ways that benefit the community because … it’s owned by the community.

Simple. And genius.

My most recent post for Braintrust is on an interview I did with Harvard professor Christopher Stanton, in which he illuminates six macro trends in enterprise, work, and talent.

From the story:

Over the past decade, a cloud-based app-enabled taxi service changed how you get from A to B. A marketplace for annoying tasks changed how you assemble IKEA furniture.

And particularly during COVID, a software layer over neighborhood restaurants changed how you eat at night.

But you could argue that as much as the on-demand revolution changed how we satisfy some of our most basic needs, it still hasn’t fundamentally changed the world of work. Over 80% of the employed workforce still has a full-time job with a company. And the vast majority of knowledge workers rock a standard 9-to-5 corporate job with a salary, benefits, a boss, and the occasional memo about new cover sheets on TPS reports.

(Did you get the memo, by the way? We’ll go ahead and make sure you get another one.)

Get the full story in my post on the Braintrust blog …

 


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