eMarketer says that 2017’s top priority for 57.1% of marketers is “cross-channel measurement and attribution.” In fact, it’s the only priority among 12 listed that more than half of marketers consider a key focus.
EMARKETER ON CROSS-CHANNEL ATTRIBUTION
Interestingly, an additional 43% said that “cross-channel audience identification/matching” was a key initiative as well.
That’s good timing, because TUNE is all in on what we call MobileBest.