A third of American consumers own an Amazon Echo, Google Home, or Apple HomePod, according to new research by Adobe. But by the end of the upcoming holiday season, that number will hit almost 50%.
Many current smart speaker owners are using voice do shop and do product research. Half also use voice assistants for news, asking questions, and online search.
The number of smart speak owners is up 14% just from January 2018, even though smart speakers are popular Christmas gifts, Adobe says. And that’s changing how we view voice.
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