Two in five consumers find voice ads to be more engaging that traditional banner ads or TV ad spots, according to an Adobe study of over 1,000 consumers. And a similar number finds them less intrusive, too.
That’s good news for Google and Amazon.
They lead the smart speaker market, making the vast majority of the almost 90 million smart speakers sold in 2018. Gaining consumer acceptance of voice ads on smart speakers would add new monetization options for both Google, a digital advertising giant, and Amazon, which doubled its ad business last quarter.