There are two wars being fought right now.
One is a matter of lives: the battle that first responders, doctors, nurses, scientists and others are fighting to save lives. The other is a matter of livelihoods: the ability of our economy to produce and distribute the goods, services and funds that we all depend upon to eat, dress, and have a home.
This battle is secondary, and rightfully so. But it’s not unimportant.
I recently asked 250 chief marketing officers and marketing leaders for their top three tips about growing in a down economy. In particular, about how they are reacting to Coronavirus or COVID-19. Almost without exception, they are ripping apart plans, restructuring departments, and figuring out new ways of working and connecting with customers. (Full disclosure: this was a research project for a client, Singular.)
And 73% of marketing leaders are actually increasing their marketing efforts.