12 New Alexa Products Show Amazon’s Massive Power (But Also Reveal Its Biggest Weakness)

Amazon unveiled no fewer than 12 new products yesterday in a AI-fed voice-powered smart home extravaganza. That’s amazing innovation, but it also highlights the company’s huge and pervasive weakness.

And no product exemplifies it more than Echo Auto.

Echo Auto brings Alexa to your car, so you can get weather, directions, and music from Amazon on the go. And add things to your shopping list, of course, solve simple math questions, and ask Alexa silly questions. (We’re all kids at heart.)

Or … “drop in” on friends via Amazon’s phone replacement service.

And there you have it. The phone.

Get the full story in my post at Forbes …