10 reasons marketers fail (and how they can start outperforming the competition)

Why are you not reaching your maximum level as a marketer?

Your goal as a marketer is to drive your company’s growth performance. That might be user acquisition. It might be customer retention. It might be share of wallet, revenue, or some other metric that is critical to you.

WHATEVER.

Your goal is to beat the competition. Here’s ten reasons you fail to win.

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John Koetsier