Digital Crack Cocaine: The Science Behind TikTok’s Success

TikTok gained 682 million new users last year, who spend an average of 50 minutes a day in the app. That’s mind-blowing, hockey-stick, off-the-charts growth that we haven’t seen since Pokemon Go.

But what makes TikTok so successful?

To answer that question, I spoke to USC professor and author Dr. Julie Albright about the science behind modern social media and entertainment on my Tech First Draft podcast. And what she told me suggests that basically, we are drugging ourselves.

Get the full story in my post at Forbes …

 


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