There are AI agents for everything, apparently. Now there’s a dedicated team of them for creators and influencers.
From my latest at Forbes …
Agentic AI is rapidly expanding, with usage in customer service up 22X this year. And now the trend is reaching the creator economy.
RHEI has introduced Made, a platform offering AI agents designed to support YouTube and social media creators with tasks like idea generation, trend research, community engagement, and workflow management. The goal is to reduce burnout, which affects more than half of creators, by offloading repetitive creative and operational work to “digital C-suite” assistants.
The creator economy is growing fast, projected to reach nearly $480 billion by 2027, but creators face intense pressure to constantly produce and maintain audience relationships. Tools like Made may help creators scale more sustainably, though current implementations are still early and evolving.
As agentic AI becomes embedded in professional workflows, creators — like many other knowledge workers — will likely need to adopt these tools to stay competitive.