48 percent of marketers think Amazon’s Alexa has the greatest potential for voice-enabled marketing. Just under a third say Google’s Assistant is best, and only 17 percent feel the same way about Apple’s Siri.
And Microsoft’s Cortana?
Just three percent.
But almost 40 percent of marketers are doing no voice-first marketing today. That is despite the fact that 86.2 million Amazon Alexas, Google Homes, and Apple HomePods were sold in 2018, according to Strategy Analytics. More than 60 million homes now have smart speakers, and global sales almost doubled in the Christmas quarter.