It must be a scandal of some sort:
Google leads the web in so many things – search, Ajax, web-based email, location & map services, you name it. But why on earth does Google not support RSS?
RSS (Really Simple Syndication) is the best and easiest way to keep in touch with a lot of different sites. Everyone and his dog is coming out with RSS feeds. It’s particularly useful for news sites or blogs, which change often.
Such as Google News.
[ update July 12: Gmail does support RSS – my mistake. I believe this is the only Google service that does … ]
So why is it not happening?
Well, the answer is fairly obvious: Google has not yet perfected its ad-serving technology in the RSS world.
Google has a beta program in place right now – which I’ve signed up for but have not yet been accepted into – for putting ads into RSS feeds. This is absolutely essential for Google, since more and more web traffic is moving to feeds – as I’ve previously noted. And, as we all know, ads represent more than 95% of Google revenue.
What’s taking Google so long? One would think that traffic must be suffering at non-RSS sites. I can very clearly see a difference in my own visiting patterns – I hardly check Google News lately. I used to check it several times a day, and now if I’m lucky, I may check it a couple times a week.
Actually, if Google is lucky. After all, Google only makes money when people visit its sites. And when I’ve got RSS, I’ve got a lot less reason to go on random trolling expeditions. News comes to me, not the other way around.
So for Google, this is mission critical.