Apple’s iOS 14 App Clips Seemed Stupid. They’re Awesome

I was not a fan of App Clips when Apple announced them for iOS 14.

They’re mini-apps that you start using immediately without a traditional app download and install, and I didn’t really see the use case. Also, they reminded me strongly of Android Instant Apps, which Google announced in 2017, hyped in 2018, and basically ignored ever since. I thought Apple’s App Clips would almost certainly meet the same fate.

That hot take will probably turn out to be dead wrong. I had a chance to experience App Clips in action today, and I love them.

Get the full story in my post at Forbes …