I was not a fan of App Clips when Apple announced them for iOS 14.
They’re mini-apps that you start using immediately without a traditional app download and install, and I didn’t really see the use case. Also, they reminded me strongly of Android Instant Apps, which Google announced in 2017, hyped in 2018, and basically ignored ever since. I thought Apple’s App Clips would almost certainly meet the same fate.
That hot take will probably turn out to be dead wrong. I had a chance to experience App Clips in action today, and I love them.
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