Why you need to start using App Clips for new user acquisition in iOS 14 immediately

I get it: iOS 14 is pretty new. We had all the drama and angst and excitement about IDFA, and now the actual operating system is rolling out, and most user acquisition professionals are just finishing heaving a massive sigh of relief that they can still do their jobs the traditional way, although just for a short period of time.

But here’s a really good thing about iOS 14: App Clips for user acquisition.

Get the full story in my post on Singular’s blog here …

And, watch the App Clips screenshare video:

 


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