The more things change, the more they stay the same. Or so someone once said. With iOS 14 what’s changing (eventually) will be the loss of device-level data … and therefore some of mobile marketers’ existing ability to manage, monitor, and optimize conversions.
But not all. Not by a long shot.
What’s staying the same, of course, is that to stay competitive in mobile, you’ve got to learn, adapt, grow, and use new tools in new ways.