How to manage, monitor, and optimize conversions in iOS 14 with SKAdNetwork

iOS 14 on iPad

The more things change, the more they stay the same. Or so someone once said. With iOS 14 what’s changing (eventually) will be the loss of device-level data … and therefore some of mobile marketers’ existing ability to manage, monitor, and optimize conversions.

But not all. Not by a long shot.

What’s staying the same, of course, is that to stay competitive in mobile, you’ve got to learn, adapt, grow, and use new tools in new ways.

Get the full story in my story on Singular’s blog …