With over 682 million downloads in 2019, TikTok is clearly the social media/entertainment story du jour. And, even though it only became huge in 2019, it was one of the top 10 apps of the decade.
But what works on TikTok? How do accounts get successful there?
Each social media platform prioritizes different kinds of content and enables certain kinds of vitality. I’ve been exploring TikTok personally as well as talking to sociologists and psychologists about what makes TikTok unique.
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