Facebook is testing a feature to link your Facebook account to paid subscriptions at news organizations. The idea is that you can click on a link in your Facebook feed to a behind-the-paywall New York Times article and be able to read it without losing context in the Facebook app.
It’s long overdue.
But it’s also a significant challenge to both Apple News+ and Flipboard, one of the first big news aggregators on mobile, and one that Steve Jobs famously loved. Plus, a pre-announced Google news product.