Apple’s ‘Time To Walk’ Reveals Monopoly Power

It was harder to start a workout on my Apple Watch this morning. Not much harder, maybe just 5% or so, but harder. And a bit more annoying.

Today Apple launched Time to Walk, a podcast series with famous people about walking. It’s included with Apple Fitness+, a subscription service that costs $80/year, and I learned that it launched by not being able to start a walking “workout” the ordinary way on my Apple Watch. Instead of a list of possible workouts in the Apple Watch workout app, there’s now a big “Time to Walk” image with musician Shawn Mendes at the top of the list. The Apple Fitness+ video podcast series will include episodes with Golden State Warriors player Draymond Green, country music legend Dolly Parton, and Emmy award-winning actor Uzo Aduba.

Somewhat disconcerting, when you don’t expect it.

Get the full story in my post at Forbes …

 


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