What are people comfortable sharing with complete strangers in this brave new web 2.0 world? The Attention Company recently released a study on what people are OK with posting on the internet.
It’s a great no-nonsense down-to-earth report that’s easy to read – if you have any interest in online behavior, check it out. (Read/Write Web also has some comments.)
The part I found most interesting was what people are willing to post online:
Stuff about themselves …
- Educational background (66%)
- Job title/function (63%)
- Name (54%)
- City of residence (53%)
- Photograph (53%)
- Place of employment (42%)
- Conversation with people you manage (12%)
- Conversation with your boss (11%)
- Personal net worth, assets and/or debts (10%)
Stuff about their jobs …
- Praise of your organization (72%)
- Events or activities in your organization that are already public knowledge (71%)
- Opinions about the performance of your organization (39%)
- Opinions about your competitors (33%)
- Events or activities in your organization that are not yet public knowledge (16%)
- Trade Secrets (8%)
I’m a little shocked by the trade secrets number there at the bottom, but not at all by the personal information numbers. If anything, they seem conservative.
[tags] attention, company, privacy, web2.0, information, john koetsier [/tags]