All those links are fake links – ad links … what I’m going to call adlinks. This particular bit on nonsense is featured on /Film’s Indiana Jones story.
They don’t actually go anywhere that you might think they do, they’re only ads, and they’re either selling something at best barely related to what you’re reading about, or they’re just a way to benefit from adwords arbitrage (insert whatever pay-per-click program you wish, even Microsoft’s).
Plus, they’re too dense, meaning that the value of each individual link is less. And finally, since they bear no relationship to the story/post, they actually inhibit communication.
Links are the roads and the currency of the web. When they don’t do what they’re supposed to do, we’re putting potholes in our roads. We’re inflating the currency.
And we’re pissing in our own well.
[tags] adlinks, ads, links, advertising, online, john koetsier [/tags]