The #1 thing fake news can teach entrepreneurs about marketing

It might have won an election and disrupted public discourse, but the massive impact of fake news also has a critical lesson for entrepreneurs.

And entrepreneur Larry Kim just showed us how.

Kim, the founder of online advertising company Wordstream and current CEO of chatbot company MobileMonkey, recently ran a test to determine if fake news could actually disrupt an election. So he spent about an hour creating a fake news site — complete with a backwards CNN logo — and an accompanying Facebook page.

Get the full story in my post on Inc. …