Tesla Spends Zero On Ads. Here’s Where BMW, Toyota, Ford, and Porsche Spend Digital Ad Dollars

Tesla spends $0 on advertising, according to a new report from BrandTotal. But competitors such as Toyota, BMW, Porsche, and Ford spend heavily on the major social platforms: Facebook, YouTube, Instagram, and Twitter.

Toyota, for instance, spends 62 percent of its social budget on Facebook. Porsche, on the other hand, allocates only 14 percent of its budget to Facebook, preferring instead to use 47 percent of its major social platform spend on YouTube.

Get the full story in my post at Forbes …