Report: 80% Of Mobile’s Value In Physical Goods And Services, Not In-App Purchase Or Advertising

smartphone iPhone mobile phone

Apple’s app ecosystem enabled $519 billion in commercial activity in 2019, the company suggested in a third-party report released today. Only $61 billion of that was digital goods and services, like games, e-books, and apps, and $45 billion of it was in-app advertising.

The lion’s share, $413 billion, was physical goods and services.

And 54% of that was China.

Get the full story in my post at Forbes …

 


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