Eight ad networks are 100% fraud. 35 ad networks are 50% or greater.
I recently studied 24.3 billion clicks on more than 700 ad networks, and the results are shocking.
If you’re marketing on mobile, there are a huge number of ad partners to consider. Some of them are great. Many of them are good. But some are shady characters to watch out for, and the hard truth for marketers is that virtually no ad network is completely untouched by fraud. As a result, marketers must get the proper tools to avoid being cheated.
And, though it may be shocking for defrauded and disillusioned marketers to hear, so do the ad networks themselves.
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