Live social video doubles watch time, boosts engagement 10X

One brand that started using live video on Facebook found that their video watch time more than doubled and engagement grew significantly – as much as 10X. That caught my eye because I’ve recently started Tech First Draft: live social interviews for my Forbes columns.

Here’s what Hometalk, the DIY project company, found:

  1. Average watch time jumped from 2:15 to 6:30
  2. Half of viewers regularly watch more than one live show
  3. 16.3% of Facebook fans opt-in for Facebook’s notifications when HomeTalk is starting a new live video

There’s something magical about live video.

Get the full story in my post at Forbes …