One brand that started using live video on Facebook found that their video watch time more than doubled and engagement grew significantly – as much as 10X. That caught my eye because I’ve recently started Tech First Draft: live social interviews for my Forbes columns.
Here’s what Hometalk, the DIY project company, found:
- Average watch time jumped from 2:15 to 6:30
- Half of viewers regularly watch more than one live show
- 16.3% of Facebook fans opt-in for Facebook’s notifications when HomeTalk is starting a new live video
There’s something magical about live video.
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