Insights on the future of app marketing

I recently spoke at the AppMasters conference in Las Vegas. Amazing time with the absolute best-of-the-best in mobile app marketing.

Here’s what I shared:

App marketing is changing significantly. In this presentation, I talk about:

  • Marketing is the new ASO
  • Ratings are table stakes
  • Ad fraud is rampant and pervasive … including app install fraud
  • Enterprise is starting to catch up
  • Everything is all about to change (again)

And I throw a little Jeff Bezos “day one” in the mix, plus a little bit of Andy Grove “only the paranoid survive.”