I recently spoke at the AppMasters conference in Las Vegas. Amazing time with the absolute best-of-the-best in mobile app marketing.
Here’s what I shared:
App marketing is changing significantly. In this presentation, I talk about:
- Marketing is the new ASO
- Ratings are table stakes
- Ad fraud is rampant and pervasive … including app install fraud
- Enterprise is starting to catch up
- Everything is all about to change (again)
And I throw a little Jeff Bezos “day one” in the mix, plus a little bit of Andy Grove “only the paranoid survive.”
Enjoy!