news
All my latest writing, reports, speaking, and podcasts around the various internets
Facebook AAA: How to analyze Automated App Ads by country and creative simultaneously
Facebook automated app ads (AAA) are smart and useful ads that take elements of creative you supply, mix and match them according to Facebook’s...
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ATT vs LAT vs ITP: everything marketers need to know about Apple’s App Tracking Transparency in iOS 14
Mobile marketing has always been the domain of alphabet soup. Now it’s getting even worse. Apple’s App Tracking Transparency pop-up will be required...
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iOS 14: is the ad ecosystem ready? (plus SKAdNetwork and MMPs, mobile web and deep links, and VTA)
We are down to the short strokes now: Apple’s iOS 14.5 will roar in next week or soon after, changing mobile marketing on iPhone and iPad forever...
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Apple IDFA fallout continues: Vungle buys GameRefinery as mobile ad networks go platform
Mobile ad network Vungle announced today that it has bought GameRefinery, a mobile gaming analytics firm. This continues a trend to mobile...
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Facebook Wants You To Want Personalized Ads. It’s Not Going Well
There’s an unlisted Facebook video on YouTube with over 37,000 views and 132 likes. It also has 5,200 dislikes. It’s part of Facebook’s “Good Ideas...
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