Can marketers use AI to predict what you’ll do? (Short answer: YES)


We like to think we’re super-unique. And perhaps we are … in terms of our fingerprints, our DNA, and the hidden hopes and dreams of our hearts.

But in terms of what we buy? Not so much.

In this episode of The AI Show, I chat with Steve Hammond, a director at Adobe Experience Cloud, about AI and marketing … and a new “Adobe Sneak” … a mostly-internal test of new functionality that sometimes makes it outside.

Listen: AI to predict the customer journey

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Watch: AI to predict the customer journey

Note: this is cross-posted from my TechFirst podcast.